Spring Cleaning: 5 Ways to Clean Up Your Webinar Leads

For marketers, webinars have become one the most important tools for generating and qualifying leads. But do you really know where your best leads are? Have you optimized your webinar promotions to target the right prospects?

In this webinar, you will learn best practices for optimizing your webinar programs to get the best possible leads, including tips on:

  • How to target your webinar promotions
  • How to better target your social networks
  • The secret to finding your power leads
  • More effective webinar follow up


Mark Bornstein

Mark Bornstein

Senior Director, Content Marketing

ON24, Inc.

As Sr. Director of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.