Innovative Ways to Reach Healthcare Providers in the New Media Age

Download this white paper to learn about some of the most effective and innovative digital techniques marketers can use today.

Today, 53% of pharma marketing outreach to doctors happens via non-personal promotions, the majority of which are digital. While sales calls won’t disappear, this shift in communication puts pressure on all messaging to be very strategic and effective.Marketers are turning to digital not only to reach time-crunched doctors with tailored, meaningful messaging that captures their valuable attention, but also to establish long-term communication channels with healthcare providers.

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