In a recent ON24 webinar survey, 50 percent of respondents admitted to sending all their webinar leads directly to sales — without any kind of scoring or lead qualification. If you’re one of that 50 percent, you might be making things harder on your sales team than they have to be.
What you need is not a way to get more leads. You need to get better leads. Download our new white paper, “Lead Intelligence: A Better Model for Lead Gen,” and learn how to identify where the best leads are.