A Look Into The Future of Marketing: Building Adaptive Journeys™ in the Age of the Customer
The marketing world is changing and being digitally disrupted but sometimes it’s hard to know where to start. Everyone has been talking about inbound in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results.
Hear from Act-On CMO, Michelle Huff, in "A Look into the Future of Marketing: Building Adaptive Journeys™ in the Age of the Customer" as she discusses how to to balance your inbound and outbound needs for a revenue-producing digital ecosystem.
You will learn how to:
- Look at your data and insights to see beyond the buyer’s journey
- Assess the current state of your customer's journey
- Create a balanced approach to your marketing plan
- Track and continuously learn from your data
Duration: 45 minutes plus Q&A
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