A Look Into The Future of Marketing: Building Adaptive Journeys™ in the Age of the Customer

The marketing world is changing and being digitally disrupted but sometimes it’s hard to know where to start. Everyone has been talking about inbound in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results.

Hear from Act-On CMO, Michelle Huff, in "A Look into the Future of Marketing: Building Adaptive Journeys™ in the Age of the Customer" as she discusses how to to balance your inbound and outbound needs for a revenue-producing digital ecosystem.

You will learn how to:

  • Look at your data and insights to see beyond the buyer’s journey
  • Assess the current state of your customer's journey
  • Create a balanced approach to your marketing plan
  • Track and continuously learn from your data

Date: On-Demand
Time: On-Demand
Duration: 45 minutes plus Q&A

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Michelle Huff
Chief Marketing Officer

As Chief Marketing Officer for Act-On, Michelle oversees the company’s brand, demand, and customer expansion marketing efforts. Michelle comes to Act-On with 17+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business. Most recently, Michelle was GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle). She holds a B.A in Business Administration from the University of Washington.