ON24 Spotlight

Building a FiServ Audience: Top 10 Strategies That Tripled Investopedia's Reach

"The reason webinars are so important to Investopedia is because our site is about making people smarter around finance & investing. Webinars exactly align with our mission.. and webinars have been a really wonderful part of our growth at Investopedia” - David Siegel, CEO, Investopedia

In financial markets, data is king. But are digital marketers in financial services fully leveraging data to draw in an audience? David Siegel, CEO of Investopedia, doesn’t think so. Siegel, a digital media executive with over 18 years of experience leading organizations, believes most financial services marketers can and should do more with data, as well as social media, newsletters and other traffic driving mechanisms, to attract a larger audience.

In just three years, Investopedia has increased their audience 300%. In this on-demand webinar, Siegel will share their top 10 audience building strategies. Big surprise – it starts with data and includes:

  • Using data to create a compelling, newsworthy audience hook
  • Focusing on topics, not terms
  • “Topic sizing” - creating content people want to read
  • Distributing content through partners and engagement based channels

Date: On-Demand
Time: On-Demand
Duration: 60 Minutes

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David Siegel

David Siegel is a digital media executive with over 18 years of experience leading organizations through innovative product development, rapid revenue growth and traffic acceleration. He is currently the CEO of Investopedia, the largest finance and investing education site, which currently reaches over 30 Million monthly unique visitors. He most recently served as President, Seeking Alpha, a crowdsourced investment research business with over 4 Million registered users.

David holds a BA in Philosophy, Politics & Economics from the University of Pennsylvania and an MBA from The Wharton School of the University of Pennsylvania. David is also an Adjunct Professor at Columbia University and Pace University where he teaches courses in Strategic Planning & Entrepreneurship.

Joe Hyland
ON24, Inc.

As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets. Before joining ON24, Hyland was the CMO at Taulia, the SaaS market-leading financial supply chain company. He holds a Bachelor’s degree from Dartmouth College.