How Law Firms Can Drive Business with Webinars

In today’s hyper-competitive legal landscape, you need to showcase your lawyers’ expertise in front of clients and prospects to drive business. Whether you are attracting new clients, establishing yourself as a thought leader, or delivering CLE credits and certification, you need webinars that work. Webinars give you the advantage of an engagement-driven platform to update clients, and educate partners and team lawyers. Learn why Latham & Watkins, Fish and Richardson, Arent Fox, Salans, and LMA all see webinars are a core part of their strategy.

In this interactive webcast, Vice President of Content Marketing, Mark Bornstein and Senior Director of Legal Marketing Solutions, Samantha McKenna will show you how to:

  • Drive business through webinars
  • Use webinars to attract new clients
  • Establish your firm as a thought leader

Date: On Demand
Time: On Demand
Duration: 30 minutes plus Q&A

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Mark Bornstein
Vice President, Content Marketing
ON24, Inc.

As Vice President of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.


Samantha McKenna
Sr. Director, Legal Marketing Solutions
ON24, Inc.

Samantha McKenna is an award winning leader, who serves as a Senior Director of Sales and Legal Marketing Solutions for ON24, and has worked with ON24’s technology for over eight years. She is a thought leader in the webinar and content marketing space, having spoken across the US regarding webinars, the use of technology in the marketing stack, the use of analytics for business development and lead generation, and how leading law firms and professional services organizations are leveraging technology to drive revenue. Samantha is serving her fourth year as a board member for the Legal Marketing Association’s Capital Chapter, actively volunteers with financial literacy and women in technology initiatives in Washington, D.C.