On-Demand Webinar - How Leading Companies Drive Pipeline with Webinars

How Leading Companies Drive Pipeline with Webinars

Are you feeling the pressure to constantly double marketing-generated leads? If so, you’re in good company. Not only are marketers today pushed harder than ever to deliver results, we’re also expected to understand how to track and report on those results. Fortunately, you have webinars.

Join us to discover “How Leading Companies Drive Pipeline with Webinars.” In this interactive webinar, ON24 VP of Content Marketing Mark Bornstein will break down our top tips for getting — and measuring — the best results from your webinars, along with examples from some of today’s leading brands. You’ll get great, actionable information, including:

  • How to optimize webinars to learn more about your prospects
  • How to use webinar analytics to find your best leads
  • Why webinars need integration with marketing automation and CRM
  • How to enhance post-webinar lead follow-up

Your webinars are the most powerful marketing tactic you’ve got. Register now and learn how you can generate better leads and drive more pipeline.

Date: On-Demand
Time: On-Demand
Duration: 45 minutes plus Q&A

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Mark Bornstein
Vice President, Content Marketing
ON24, Inc.

As Vice President of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.