The Anatomy of an Awesome Webinar

EVERYTHING IS AWESOME! Or is it? In a poll of over 1,000 marketers, only 7% viewed their webinars as “great”. Most viewed their webinars as average or below average at best.

So how do you take your webinars from average to awesome? Learn best practices and tips for turning your webinars into interactive, engaging presentations that deliver high-quality leads. This presentation will highlight:

  • How to create a visually compelling webinar console
  • Keys to interacting with your audience
  • Turning webinars into social experiences
  • Effective presentation formats


Mark Bornstein

Mark Bornstein

Vice President, Corporate Marketing

ON24, Inc.

As Vice President of Corporate Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.