Four Critical Sales Kickoff Meeting Success Factors

Download the white paper, “Four Critical Sales Kickoff Meeting Success Factors,” to learn the different elements and best practices that go into delivering a successful and impactful SKO. In this white paper, Steve W. Martin, the author of the “Heavy Hitter” book series focusing on enterprise sales strategies, explores critical SKO meeting success factors, including:

  • Instructions on how to build an SKO agenda that inspires and educates attendees
  • Marketing deliverables for driving registration and attendance
  • Insider tips on how to select an SKO keynote speaker
  • The value of capturing SKO meeting content for on-demand access to reinforce messaging