Mastering the Art & Science of Webinar Marketing

Date: Wednesday, November 9, 2016
Time: 3 PM CST
Duration: 3 hours of Presentations and Networking
Location: The Godfrey Hotel Chicago, 127 W. Huron St., Chicago, IL 60654

Are your webinars delivering real results — or are they just another checkbox activity with minimal impact? Join us on Wednesday, November 9 at 3pm, for a half-day session where you will hear from Sheena Smith, VP Client Service & Managing Director at Azul Partners walk you through her teams strategy and execution for Azul Partners' integrated marketing plans. Additionally, learn from ON24 webinar marketing experts, on how to build interactive webinars that engage prospects, measure sales readiness and close business, including:

  • How to move from passive to active content delivery
  • How to build engagement-driven webinars
  • How to measure engagement and find your best leads
  • Using webinars to drive ABM and nurture programs

Afterwards, join us for a cocktail reception where you can network with your marketing peers.

RSVP today to reserve your seat!


Mark Bornstein
Vice President, Content Marketing
ON24, Inc.

As Vice President of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.


Sheena Smith
VP Client Service & Managing Director

Azul Partners

With over 10 years in production, delivery, sales and client management experience, Sheena leads the commercial and client services team at Azul Partners with a focus on innovative program design and delivering top quality results. Her client-first mindset leads to collaborative and engaging programming across the spectrum of Spend Matters network sites. Sheena holds a BA in English literature and political science from the University of Washington and an MA in English literature from DePaul University. In her spare time, she coaches a rowing team for breast cancer survivors, DJs vintage soul records, and reads far too many books.

Register Now


The Godfrey Hotel Chicago, 127 W. Huron St., Chicago, IL 60654 

The Godfrey Hotel Chicago