ON24 Spotlight

Building an Audience: Top 10 Strategies That Tripled Investopedia's Reach

Date: On-Demand
Time: On-Demand
Duration: 60 Minutes

"The reason webinars are so important to Investopedia is because our site is about making people smarter around finance & investing. Webinars exactly align with our mission.. and webinars have been a really wonderful part of our growth at Investopedia” - David Siegel, CEO, Investopedia

Digital marketers spend millions of dollars on great content, but do they focus enough on drawing in the most eyeballs possible? David Siegel, CEO of Investopedia, doesn’t think so. Siegel, a digital media executive with over 18 years of experience leading organizations, believes most marketers can and should do more with data, social media, newsletters and other traffic driving mechanisms to attract a larger audience.

In just three years, Investopedia has increased their audience 300%. In this on-demand webinar, Siegel will share their top 10 audience building strategies, including:

  • Using data to create a compelling, newsworthy audience hook
  • Focusing on topics, not terms
  • “Topic sizing” - creating content people want to read
  • Distributing content through partners and engagement based channels

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