Why Antiquated Marketers Are Being Left Behind

It’s about to be a new year and a good time for marketers to re-evaluate their strategy. The modern marketer has to attract the attention of an evolving customer who is more immune to standard marketing techniques than ever. The question is how can you continue to drive pipeline in an increasingly crowded marketplace?

On 11/11 attend the ON24 and Marketing Scope webinar “Why Antiquated Marketers Are Being Left Behind” and take a look into the future of how data will become the driving force for most companies to generate leads and directly engage with prospects.

Don’t fall behind in the race to get to your next potential customers. Register now and learn how you can optimize your marketing strategy in 2016.


Joe Hyland

Joe Hyland

Chief Marketing Officer

ON24, Inc.

As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets. Before joining ON24, Hyland was the CMO at Taulia, the SaaS market-leading financial supply chain company. He holds a Bachelor’s degree from Dartmouth College.

Eric Vidal

Eric Vidal

Chief Content Officer

The Marketing Scope

Eric is the Chief Content Officer at The Marketing Scope. He has helped several organizations, including IBM, with their content and marketing strategies