Webinar Benchmarks Report

Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well your webinars are performing as compared to your competitors and peers?

View the ondemand version of the MarketingProfs and ON24 annual Webinar Benchmarks Report webcast, and learn industry benchmarks and best practices for delivering successful webinars. This interactive presentation highlights benchmark data on:

  • Webinar registration and attendance benchmarks
  • Best times and days to deliver webinars
  • Average audience size and viewing times
  • Webinar on demand viewing habits


Mark Bornstein

Rob Zaleski

Marketing Manager


Rob Zaleski is a marketing manager for MarketingProfs with a commitment to community building, customer engagement, and being human. As a blogger and content creator, Rob has contributed to the {grow} blog, MarketingProfs, and StarrHall.com, and maintains a personal blog around social media and marketing at robzie.com.


Mark Bornstein

Mark Bornstein

Senior Director, Content Marketing

ON24, Inc.

As Sr. Director of Content Marketing for ON24, Mark manages content strategy and marketing communications in support of webcasting and virtual event solutions. Mark brings over 20 years of content marketing, account management and communications experience with leading technology firms, including: Cisco, GE Access and Compatible Systems.